Sony TV 2025
Sony officially unveiled its 2025 TV lineup.
Three new models are at the center of the company’s focus this year:
- Bravia 8 II – QD-OLED panel
- Bravia 5 – Mini-LED technology
- Bravia 2 II – Standard LED display
Sony will keep offering some models from previous years. This includes the Bravia 9, 8, 7, A90K, 3, and the 77-inch QD-OLED flagship A95L.
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Bravia 8 II: New QD-OLED Flagship
Sony presents the Bravia 8 II as the top release in the 2025 lineup. It is an improved version of the well-loved A95L. Industry experts already rank it among the best QD-OLED TVs available.
Sony launched the 55-inch and 65-inch versions, while the 77-inch A95L remains available for those seeking a larger screen.
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Sony Bravia 8 II Features
Samsung Display developed the Bravia 8 II’s cutting-edge QD-OLED panel—currently the most advanced display technology. Brightness stands out as its most noticeable upgrade.
According to reports, it’s 25% brighter than the A95L and 50% brighter than the standard Bravia 8 model equipped with WOLED.
During a demonstration in Tokyo, the TV reached peak brightness levels of approximately 1600–1700 nits in small highlights. These values dramatically enhance HDR performance, delivering richer, more realistic visuals.
Sony selected QD-OLED over LG’s newest OLED panels due to its superior color accuracy, especially in darker skin tones—a crucial factor when watching movies and shows.
The XR Triluminos Max technology boosts overall color volume, making tones more vivid and dynamic. Meanwhile, XR Contrast Booster 15 includes a temperature sensor that monitors pixel-level brightness, preserving deep blacks while protecting against screen burn-in.
In our tests, the Bravia 8 II outperformed both the Samsung S95D and LG G4. Colors were impressively lifelike, and bright scenes showed minimal distortion and improved clarity. Here’s what journalists attending the launch event had to say [1], [2].
Powered by the XR processor, the TV uses AI to refine details like foliage and skin tones in dark scenes through real-time analysis. In low-light environments, it reveals more subtle detail than the A95L. The screen has a glossy finish, though it’s treated with an anti-glare coating.
Discover LG’s 2025 TV lineup, including OLED G5 and the new QNED evo series.
Other Features
Supported formats include Dolby Vision and IMAX Enhanced, although HDR10+ is not supported.
Out of the four HDMI ports, two are HDMI 2.1, enabling 4K playback at up to 120 frames per second. One of these ports supports eARC, providing high-bandwidth audio connectivity for soundbars. However, users connecting multiple consoles or external devices may find the limited number of HDMI 2.1 ports inconvenient.
For gamers, the Bravia 8 Mark II offers solid performance with two HDMI 2.1 ports and a dedicated Dolby Vision Game Mode—making it well-suited for the PlayStation 5. Low input lag and support for Variable Refresh Rate (VRR) help reduce motion artifacts during fast gameplay.
Thanks to Acoustic Surface Audio+ technology, the screen itself serves as a speaker, delivering sound directly from the point of action on screen. Voice Zoom 3 enhances dialog clarity in noisy environments by amplifying voices without affecting background audio.
Sony’s sleekest 2025 television features the Slim One Slate design, where the screen and bezel merge into a single, ultra-thin panel measuring just 1.34 inches in depth.
With its bright QD-OLED panel, the Bravia 8 Mark II offers high-end performance at a more accessible price point. Sony positions it to directly compete with the Samsung S95F and LG G5. Meanwhile, the Mini-LED-based Bravia 9 is expected to be the most premium—and likely the most expensive—Sony TV in the 2025 lineup.
Explore Samsung’s 2025 TV lineup—from QD-OLED to Mini LED innovations.
Sony Bravia 5: Affordable Mini-LED TV with Premium Features
The Sony Bravia 5 is the company’s first budget-friendly Mini-LED TV, replacing the 2023 X90L. It’s available in 55- and 98-inch sizes, with the 98-inch version being Sony’s largest 2025 TV—a rare offering in the mid-range market.
Bravia 5 Features
The Bravia 5 uses Mini-LED backlighting combined with Sony’s XR Backlight Master Drive, offering six times more dimming zones than the X90L. The 75-inch X90L featured 96 dimming zones, while the Bravia 5 boasts an impressive 576. These zones significantly enhance contrast and reduce unwanted glow around bright objects.
Brightness is rated at 1200 nits—lower than flagship models, but still sufficient for a vivid HDR experience. An XR processor powered by artificial intelligence enhances real-time image detail. Additional technologies include XR Triluminos Pro for vibrant color reproduction, XR Motion Clarity for smoother motion, and XR Contrast Booster 10 for better depth and dynamics.
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The screen uses a glossy VA panel that delivers rich colors, though viewing angles are more limited compared to OLED displays. Note: X-Wide Angle technology from the Bravia 9 is not included here.
Supported HDR formats include Dolby Vision, HDR10, HLG, and IMAX Enhanced for cinematic streaming content.
Gaming features include VRR, ALLM, and 4K at 120fps on two HDMI 2.1 ports, along with Dolby Vision Game Mode—ideal for PlayStation 5 users.
Acoustic Multi-Audio handles the audio, with side tweeters and bottom-mounted X-Balanced speakers. It supports Dolby Atmos, DTS:X, and S-Force Front Surround, and can sync with Sony soundbars via Acoustic Center Sync. Sound quality surpasses the X90L, though it doesn’t match some older premium models.
The Bravia 5 offers a strong balance between performance and affordability, with improved energy efficiency thanks to its Mini-LED technology. Ideal for viewers who want rich colors and strong contrast—without paying a premium for models like the Bravia 7 or 9.
Trying to decide between QLED and OLED? Here’s a detailed comparison to help you choose.
Bravia 2 II: A Budget Option
The Sony Bravia 2 II is a new entry in the company’s budget segment for 2025. The original Bravia 2 model was introduced in India in 2024, and Sony is now expanding its availability to the U.S., Europe, and other global markets to provide more affordable smart TV options.
The Bravia 2 II will be available in 43″, 50″, 55″, 65″, and 75″ screen sizes. It features a direct-lit LED panel powered by Sony’s 4K X1 processor, which enhances picture clarity and motion handling. However, it is not classified as an XR model and lacks the advanced processing technologies found in higher-end Bravia TVs. The refresh rate is expected to be 60Hz, with no support for 120Hz.
Supported HDR formats include HDR10 and HLG, although Dolby Vision support has not been confirmed.
The TV runs on Google TV, providing access to thousands of streaming apps and services.
Sony’s X85N is also expected to be the most affordable Sony TV in 2025, featuring proprietary image processing for enhanced picture quality at a lower price point.
The Bravia 2 II’s sound system includes two 10W speakers (20W total output). While it lacks a built-in subwoofer, it supports virtual audio effects for Dolby Atmos and DTS:X, delivering acceptable sound for everyday viewing.
The Bravia 2 II is designed for users seeking an inexpensive smart TV from Sony—perfect for basic entertainment without premium-level pricing.
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Wondering how to measure your TV and find the ideal viewing distance? This guide breaks it down.
Sony Bravia 2025 TV Lineup
Sony is set to launch its new Bravia models for 2025 in May and June, beginning with its most affordable options.
- Bravia 8 II – 55″ ($2,150), 65″ ($2,750)
- Bravia 5 – 55″ ($930), 65″ ($1,100), 75″ ($1,450), 85″ ($1,950), 98″ ($4,000)
- Bravia 2 II – 43″ (price TBA), 50″ ($500), 55″ ($500), 65″ ($600), 75″ ($800), 85″ (price TBA)
Continuing Models from Previous Years
- Bravia 9 (2024) – 65″ ($2,000), 75″ ($2,800), 85″ ($3,800)
- Bravia 8 (2024) – 55″ ($1,500), 65″ ($1,600), 77″ ($2,500)
- A90K (2022) – 42″ ($1,000), 48″ ($1,200)
- Bravia 7 (2024) – 65″ ($1,200), 75″ ($1,600), 85″ ($2,100)
- X85L (2023) – 55″, 65″, 75″ (prices not specified)
- W800 (2024) – 32″ ($300)
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