Samsung 2025 TVs
The company released several new technologies this year, all of which have been incorporated into the new 2025 TVs.
For example, the firm has released the fourth generation of QD-OLED and WOLED models.
The Frame Pro TV will use a new wireless One Connect box for The Frame Pro TV. For the same models, a matrix with edge-lit minLED backlighting is used for the first time.
Models with 8K resolution in the 2025 lineup will become even fewer.
One of the most interesting new products is the S95F TV. It uses QD-OLED technology to display a bright picture. The new top model is the QN990F, which has 8K resolution. Lastly, the updated series The Frame Pro turns into a picture on the wall when turned off.
Samsung OLED models
OLED models continue to fight for image quality leadership among TVs with different matrices. Many believe organic light-emitting diode (OLED) matrices hold the lead over LCD panels.
Samsung is increasing the number of its OLED models in the lineup. There will be three series with diagonals up to 83 inches.
In 2025, Samsung will continue to use 4th-generation QD-OLED and WOLED white backlit matrices in its TVs. This year, the S90F series will expand to the S95F series, with the 83-inch S95F with WOLED.
And how the QD-OLED matrix will stand in the models with smaller screens.
The main feature of the new S95F TV is the screen’s record brightness. According to the manufacturer, it is more than 2000 nits in FILMMAKER and Cinema modes when measured at 10% of the screen. When the screen is entirely white, the brightness reaches 400 nits. This is 30% brighter than last year’s models.
According to the company, this result is thanks to the new 4th generation QD-OLED panel with improved organic materials. The panel can produce up to 4000 nits of brightness, including red, green, and blue colors. However, in actual use, the TV is set to lower values, but these values are still impressive.
The new range has significantly expanded the choice of screen sizes. The S95F will now be available in 55, 65, 77, and 83-inch diagonals. It is worth noting that the most extensive version, at 83 inches, will use a different technology—WOLED—unlike the rest of the models with QD-OLED.
Samsung paid special attention to the quality of the image in ambient light. The screen received a special Anti-Glare 2.0 matte coating, which, according to the company, almost wholly removes reflections from natural and artificial light.
It is claimed that, unlike last year’s models, engineers solved the problem with the black color—now, it does not become gray in external light.
Samsung QN990F Neo QLED 8K: The New Flagship Of 2025
The company’s most advanced TV is the QN990F, with 8K resolution. It combines cutting-edge technologies, including innovative solutions for image and sound processing.
The new NQ8 AI Gen3 processor with 8K AI Upscaling Pro technology is at the heart of the TV. The company said it uses artificial intelligence to convert content of any resolution into an 8K-quality picture, adding missing details and enhancing the clarity of each frame.
Auto HDR Remastering Pro analyzes each scene separately and optimizes colors, making them more natural and saturated, especially noticeable in dark scenes.
Color Booster Pro improves color reproduction by analyzing each frame and correcting colors using artificial intelligence. This system works in conjunction with AI Mode, which adjusts the picture and sounds in real-time to the viewing conditions—the lighting in the room, the type of content, and other factors.
The Adaptive Sound Pro sound system uses artificial intelligence to process the different audio components separately. It separately enhances voices, music, and sound effects to ensure a clear and balanced sound in every scene. The system analyzes content and room conditions for optimal sound reproduction.
Another 2025 innovation is the fully wireless One Connect unit. All cables now connect to a separate unit that transmits the signal to the TV wirelessly without sacrificing picture quality.
The QN990F retains Samsung’s signature style with an ultra-slim body and minimalist design.
The QN700 series will be discontinued in 2024, and the QN800 series will close in 2025.
4K LCD TVs
This group’s cutting-edge TV will be the QN90F in 2025. It will be available in sizes up to 115 inches and will have a WHVA LCD matrix from TCL.
Samsung’s “Neo QLED” will have miniLED dimming zones.
Samsung will also include a new side-lit miniLED system in the QN70F “Neo QLED” LCD TV. The QN85F and the QN80F will still be available, and the latter will be available in a 100-inch variant.
Other entry-level LCD TVs will be added to the model list later this year. Samsung is considering launching a flagship 4K LCD TV with an RGB microLED backlit.
Lifestyle Lineup
Samsung has also unveiled updates to its picture TVs. The two main new features are the updated Samsung Art Store service and the latest “The Frame Pro” model.
The Samsung Art Store collection has grown to 3,000 works of art. Here, you can find works from the MoMA Museum of Modern Art and paintings by Magritte and Basquiat. This collection is now available to owners of The Frame and micro LED TVs and users of Neo QLED and QLED models.
The Frame Pro received an improved matrix Neo QLED, which, the developers claim, makes the image brighter and more contrasty and deepens the black color.
A new NQ4 Gen3 AI processor provides picture quality. Another major update is the One Connect wireless module, which makes installing the TV easier.
Samsung also partnered with the prestigious Art Basel art fair, where The Frame has become the official art display. According to Art Basel Development Director Hayley Romer, this partnership will help make art more accessible to more people, allowing them to enjoy masterpieces right in their own homes.
Let’s get to know the Samsung TV buying guide. There are many things that are common to all brands.
New Samsung Vision AI Features
The capabilities of the Vision AI system are that it turns an ordinary TV into an intelligent assistant. The main feature of the new system is its ability to analyze the environment, adapt to the user, and automatically suggest helpful functions.
The system has three key areas of development.
The first is personalized viewing functions. With Click to Search, the company said you can instantly get information about actors or objects in the frame during viewing. There’s also a built-in Live Translate translator for international content that translates subtitles in real-time.
And the Generative Wallpaper feature allows you to create unique background images to match your interior and mood.
The second trend is connected to the smart home through the SmartThings system. The TV monitors home security and sends notifications if something goes wrong. The Pet and Family Care feature monitors pets and family members, can spot unusual behavior, and automatically adjusts lighting—for example, dim the lights if a child falls asleep.
The third area is improving picture and sound quality. Artificial intelligence analyzes content and viewing conditions, constantly adjusting settings for the best results. A new NQ4 AI Gen3 processor with 128 neural networks is responsible for this.
Vision AI has also gained support for third-party services. Following the removal of Google Assistant, Samsung announced a partnership with Microsoft and the integration of the Copilot voice assistant, which will expand the TV’s voice control capabilities.
Samsung received the prestigious CES 2025 Innovation Award for its AI innovations, including Click to Search and Live Translate.
Other Updates
Samsung will start updating Tizen on its older Smart TVs, which means that some 2024 and 2023 models will also get new features introduced in Tizen this year. Unfortunately, there isn’t much new in Tizen 9.0 this year.
In terms of audio, Samsung will first implement Dolby Atmos support in 2022 and introduce Eclipsa Audio, a new audio format developed in partnership with Google. Samsung’s 2025 soundbars will also support Eclipsa Audio.
Samsung remains opposed to Dolby Vision, Dolby’s HDR video format. Samsung continues promoting its HDR10+ format, which is becoming even more popular. For example, Apple has adopted HDR10+ for iTunes and TV+ movies in 2022, and Disney+ will roll out HDR10+ support later in 2025.
Samsung has prepared a pleasant surprise for gamers – the screen refresh rate has increased to 165Hz. A unique gaming mode with proper color reproduction when running in HDR is also expected, something that has been missing from Samsung TVs in the past.
Marking of Samsung TVs
A Samsung 2025 TV is identified by the letter “F” in its name. The LCD and QD-OLED lineup will be S95 F. Higher-end models will be labeled S*F or QN*F.
- Q*F/S*F = 2025
- DU/Q*D/QN*D/S*D = 2024
- CU/Q*C/QN*C/S*C = 2023
- BU/Q*B/QN*B/S*B = 2022
- AU/Q*A/QN*A = 2021
- TU/T/Q*T = 2020
- RU/R/Q*R = 2019
- NU/N/Q*FN = 2018
- MU/M/Q = 2017
- KS/KU = 2016
- JS/JU = 2015
Samsung 2025 TV Lineup
Samsung S95F
QD-OLED TV with 4th generation matrix, only 83-inch model with WOLED matrix.
- OLED
- FLAT
- QD-OLED (83” WOLED)
- 165 Hz
- 4K
- HDR10, HDR10+ Adaptive, HLG
- Video processor NQ4 AI Gen3
- Filmmaker Mode, HGiG
- 2025 QD-OLED panel (55-77″), One Connect,
- Anti-glare coating (Glare Free 2.0), Object Tracking Sound Plus
- Audio 4.2.2 70W speakers
- Dolby Atmos, Dolby Digital, Dolby Digital Plus (E-AC-3), Dolby AC-4
- Tizen 9.0
- AirPlay 2, Assistant (Bixby, Copilot, Alexa)
- 4 (4x HDMI 2.1)
- HFR (4K165 HDR10), ARC / eARC, VRR (40-165Hz)/ FreeSync / G-Sync
- ALLM, QMS, CEC
- MPEG2/MPEG4, HEVC, VP9-2, AV1
- ATSC 3.0
- Wi-Fi
- Bluetooth (5.3)
55” QN55S95F
65″ QN65S95F
77” QN77S95F
83″ QN83S95F
Samsung S90F (S91F, S92F, S93F, S94F)
This TV may come with WOLED and QD-OLED screen panels, but in 2025 it will be one of the best TVs out there.
- OLED
- FLAT
- QD-OLED / WOLED
- 144 Hz
- 4K
- HDR10, HDR10+ Adaptive, HLG
- Video processor NQ4 AI Gen3
- Filmmaker Mode, HGiG, WOLED (up to 1500 nits)
- Object Tracking Sound (version TBA)
- Audio
- Dolby Atmos, Dolby Digital, Dolby Digital Plus (E-AC-3), Dolby AC-4
- Tizen 9.0
- AirPlay 2, Assistant (Bixby, Copilot, Alexa)
- 4 (4x HDMI 2.1)
- HFR (4K144 HDR10), ARC / eARC, VRR (40-144Hz)/ FreeSync / G-Sync
- ALLM, QMS, CEC
- MPEG2/MPEG4, HEVC, VP9-2, AV1
- ATSC 3.0
- Wi-Fi
- Bluetooth (5.3)
42” QN42S90F
48” QN48S90F
55” QN55S90F
65″ QN65S90F
77” QN77S90F
83″ QN83S90F
Samsung S85F
- OLED
- FLAT
- WOLED
- 100/120 Hz
- 4K
- HDR10, HDR10+ Adaptive, HLG
- Video processor NQ4 AI Gen2
- Filmmaker Mode, HGiG, WOLED (up to 1300 nits)
- Object Tracking Sound Lite
- Audio 20W 2.0 speakers
- Dolby Atmos, Dolby Digital, Dolby Digital Plus (E-AC-3), Dolby AC-4
- Tizen 9.0
- AirPlay 2, Assistant (Bixby, Copilot, Alexa)
- 4 (4x HDMI 2.1)
- HFR (4K120 HDR10), ARC / eARC, VRR (40-120Hz)/ FreeSync / G-Sync
- ALLM, QMS, CEC
- MPEG2/MPEG4, HEVC, VP9-2, AV1
- ATSC 3.0
- Wi-Fi (WiFi 5 – 802.11ac)
- Bluetooth (5.3)
55” QN55S85F
65″ QN65S85F
77” QN77S85F
83″ QN83S85F
Samsung QN990F
QN990F is Samsung’s new 8K LCD TV. It has a mini LED zone dimming function, a One Connect wireless module, and a matte anti-glare coating.
- “Neo QLED”
- FLAT
- LCD
- miniLED zone dimming
- 165 Hz
- 8K
- HDR10, HDR10+ Adaptive, HLG
- Video processor NQ8 AI Gen3
- Filmmaker Mode, HGiG, Wireless One Connect, Anti-glare coating, 4K 240Hz mode
- Object Tracking Sound Pro, Art Store
- Audio
- Dolby Atmos, Dolby Digital, Dolby Digital Plus (E-AC-3), Dolby AC-4
- Tizen 9.0
- Assistant (Bixby, Copilot, Alexa)
- 4x HDMI 2.1
- HFR (4K120 HDR10), ARC / eARC, VRR (48-165Hz)/ FreeSync / G-Sync
- ALLM, CEC
- MPEG2/MPEG4, HEVC, VP9-2, AV1
- ATSC 3.0
- Wi-Fi
- Bluetooth
65” QN65QN990F
75” QN75QN990F
85” QN85QN990F
98” QN98QN990F
Samsung QN900F
- “Neo QLED”
- FLAT
- LCD
- miniLED zone dimming
- 100/120 Hz
- 8K
- HDR10, HDR10+ Adaptive, HLG
- Video processor NQ8 AI Gen2
- Filmmaker Mode, HGiG, One Connect, Anti-glare coating,
- Object Tracking Sound Pro, Art Store
- Audio 4.2.2 70W speakers
- Dolby Atmos, Dolby Digital, Dolby Digital Plus (E-AC-3), Dolby AC-4
- Tizen 9.0
- Assistant (Bixby, Copilot, Alexa)
- 4x HDMI 2.1
- HFR (4K120 HDR10), ARC / eARC, VRR (48-120Hz)/ FreeSync / G-Sync
- ALLM, CEC
- MPEG2/MPEG4, HEVC, VP9-2, AV1
- ATSC 3.0
- Wi-Fi
- Bluetooth
65″ QN65QN900F
75″ QN75QN900F
85” QN85QN900F
Samsung QN90F (QN91F, QN92F, QN93F, QN94F)
QN90F is Samsung’s best 4K LCD TV in 2025.
- “Neo QLED”
- FLAT
- LCD
- WHVA (QD)
- miniLED zone dimming
- 165 Hz
- 4K
- HDR10, HDR10+ Adaptive, HLG
- Video processor NQ4 AI Gen3
- Filmmaker Mode, HGiG, Anti-glare coating (expert 115″)
- Object Tracking Sound Plus, Art Store
- Audio 4.2.2 60W speakers
- Dolby Atmos, Dolby Digital, Dolby Digital Plus (E-AC-3), Dolby AC-4
- Tizen 9.0
- Assistant (Bixby, Copilot, Alexa)
- 4x HDMI 2.1
- HFR (4K165 HDR10), ARC / eARC, VRR (48-165Hz)/ FreeSync / G-Sync
- ALLM, CEC
- MPEG2/MPEG4, HEVC, VP9-2, AV1
- ATSC 3.0
- Wi-Fi
- Bluetooth
50” QN50QN90F
55” QN55QN90F
65″ QN65QN90F
75″ QN75QN90F
85” QN85QN90F
98” QN98QN90F
115” QN115QN90F
Samsung QN85F
This would already be like a more affordable “Neo QLED” model. It comes as an LCD with miniLED backlighting.
- “Neo QLED”
- FLAT
- LCD
- miniLED zone dimming
- 144 Hz
- 4K
- HDR10, HDR10+ Adaptive, HLG
- Video processor NQ4 AI
- Filmmaker Mode, HGiG
- Object Tracking Sound (version TBA), Art Store
- Audio
- Dolby Atmos, Dolby Digital, Dolby Digital Plus (E-AC-3), Dolby AC-4
- Tizen 9.0
- Assistant (Bixby, Copilot, Alexa)
- 4x HDMI 2.1
- HFR (4K144 HDR10), ARC / eARC, VRR (48-144Hz)/ FreeSync / G-Sync
- ALLM, CEC
- MPEG2/MPEG4, HEVC, VP9-2, AV1
- ATSC 1.0
- Wi-Fi
- Bluetooth
50” QN50QN80F
55” QN55QN80F
65″ QN65QN80F
75″ QN75QN80F
85” QN85QN80F
Samsung QN80F (QN1EF)
Basically similar to the past model QN85F. Only the diagonal is 100 inches.
- “Neo QLED”
- FLAT
- LCD
- miniLED zone dimming
- 144 Hz
- 4K
- HDR10, HDR10+ Adaptive, HLG
- Video processor NQ4 AI
- Filmmaker Mode, HGiG
- Object Tracking Sound (version TBA), Art Store
- Audio 4.0 speakers
- Dolby Atmos, Dolby Digital, Dolby Digital Plus (E-AC-3), Dolby AC-4
- Tizen 9.0
- Assistant (Bixby, Copilot, Alexa)
- 4x HDMI 2.1
- HFR (4K144 HDR10), ARC / eARC, VRR (48-144Hz)/ FreeSync / G-Sync
- ALLM, CEC
- MPEG2/MPEG4, HEVC, VP9-2, AV1
- ATSC 1.0
- Wi-Fi
- Bluetooth
100” QN100QN85F
Samsung QN70F
Here for the first time will be applied side backlight miniLED, but the picture quality will not be as good as miniLED zone dimming, which stands in the older models.
- “Neo QLED”
- FLAT
- LCD
- Edge miniLED
- 144 Hz
- 4K
- HDR10, HDR10+ Adaptive, HLG
- Video processor NQ4 AI
- Filmmaker Mode, HGiG
- Object Tracking Sound (version TBA), Art Store
- Audio
- Dolby Atmos, Dolby Digital, Dolby Digital Plus (E-AC-3), Dolby AC-4
- Tizen 9.0
- Assistant (Bixby, Copilot, Alexa)
- 4x HDMI 2.1
- HFR (4K144 HDR10), ARC / eARC, VRR (48-144Hz)/ FreeSync / G-Sync
- ALLM, CEC
- MPEG2/MPEG4, HEVC, VP9-2, AV1
- ATSC 1.0
- Wi-Fi
- Bluetooth
55” QN55QN70F
65″ QN65QN70F
75″ QN75QN70F
85” QN85QN70F
Samsung The Frame Pro 2025
- “Neo QLED”
- FLAT
- LCD
- Edge miniLED
- 144 Hz
- 4K
- HDR10, HDR10+ Adaptive, HLG
- Video processor NQ4 AI
- Filmmaker Mode, HGiG
- Wireless One Connect
- Anti-glare coating
- Interchangeable frames
- Object Tracking Sound (version TBA), Art Store
- Audio
- Dolby Atmos, Dolby Digital, Dolby Digital Plus (E-AC-3), Dolby AC-4
- Tizen 9.0
- Assistant (Bixby, Copilot, Alexa)
- 4x HDMI 2.1
- HFR (4K144 HDR10), ARC / eARC, VRR (48-144Hz)/ FreeSync
- ALLM, CEC
- MPEG2/MPEG4, HEVC, VP9-2, AV1
- ATSC 1.0
- Wi-Fi
- Bluetooth
65″ QN43LS03F
75″ QN50LS03F
85” QN55LS03F
Samsung The Frame 2025
- “QLED”
- FLAT
- LCD
- Edge LED
- 100/120 Hz
- 4K
- HDR10, HDR10+ Adaptive, HLG
- Filmmaker Mode, HGiG
- One Connect
- Anti-glare coating
- Interchangeable frames
- Object Tracking Sound (version TBA), Art Store
- Audio
- Dolby Atmos, Dolby Digital, Dolby Digital Plus (E-AC-3), Dolby AC-4
- Tizen 9.0
- Assistant (Bixby, Copilot, Alexa)
- 4x HDMI 2.1
- HFR (4K120 HDR10), ARC / eARC, VRR (48-120Hz)/ FreeSync
- ALLM, CEC
- MPEG2/MPEG4, HEVC, VP9-2, AV1
- ATSC 1.0
- Wi-Fi
- Bluetooth
43” QN65LS03FP
50” QN75LS03FP
55” QN85LS03FP
